What Can My Writing Do For You?
Let’s start with a little story. I call this the “I-Can-Do-It-All-Myself” tall tale.
After months of blood, sweat, and tears it’s finally time to launch that latest campaign, that fresh website. You brush off the keyboard, hit publish, swing over that digital “open” sign and wait for the tidal wave of people to come knocking down your door.
Here it is! That final moment! All that excitement and then…
Nothing. Crickets. Suddenly you’re spending sleepless hours every night staring at your phone looking up “best country to escape from debt” and burning with anxiety.
I mean, you already know your service and product is amazing. So where is everyone?
Let me share a little nugget of wisdom here, my friend. You can create the best product in the world and hire the most outstanding customer service team and sell nothing. No one can buy from you if they don’t know you exist.
So tell them. Share your story and your experience. Shout it from the digital rooftops! Plaster the walls of social media and blast it through their inboxes.
Using a professional writer, of course.
Unlike that back office copy your threw on your website and hoped would work, my writing will speak to others as if you were having a cozy chat over a warm mug of tea. It’s not about sales or customers (although that’s often the end result).
It’s about connection, from one human to another. By writing newsletters, blog posts, and website content, we will form a trusted, lasting relationship between you and your audience.
What Can You Hire Me For?
Newsletters don’t have to be that annoying email that everyone deletes before opening. They can (and do) preform well if they have a purpose. Highlight stories of recent events or introduce your team to build trust with an audience. Launch a new product with a series of targeted, strategic emails (that will have readers DYING to click the “purchase” button by the end). Or simply check-in, make sure your customers and audience are still there and remind them why your business matters.
If you don’t have a strong foundation, your business will struggle to stay afloat. A well written website will: tell anyone who lands on it exactly what you do, keep them interested enough to click through your site, and get them curious about who you are…so that when it comes time to click “buy”, they’re already 100% sold.
Tell a story. Share a recipe. Remind your audience who you are and why they care with systematic, consistent content updates. This is exactly what a blog should be doing for your site (not to mention it’s benefits for boosting you SEO ranking).
SEO Tailored Content
Do you know what a keyword is? Ever heard of a domain score? Whether you’re completely new to the world of Search Engine Optimization or you’re a whiz who just needs a writer, I can help you get plugged into google search results so that you show up on the search results page when your ideal audience comes looking.
Hiring A Good Writer Will:
- Let you create a marketing “library” of re-usable content that you can pull from month after month
- Helps you hone your message to your audience, building trust
- Give you an edge over competitors who think they can do this all themselves (and end up with a half done job)
- Make your branding voice professional, clear, & cohesive
- Allow you the freedom to focus on the aspects of your business that matter most to you
I’d love to help you with this.
- Travel & Tourism
- Food & Hospitality
- Health & Wellness
Ready To Work Together?
Let’s schedule a 20-minute strategy session first.
During our call we’ll discuss your marketing goals, and determine if we’re a good fit for each other.
Whether we work together or not, you’ll gain valuable marketing insight you can use to turn your marketing game around.