Copywriting | Content strategy | Content marketing
For B2B SaaS companies
where to Find My Writing
Asana • Kraft Heinz •1800Flowers • Lonely Planet • Everyday Health • Matador Network • Design & Decor Magazine • Roads & Kingdom • Indeed.com • Chilled Magazine • Fortune Web Marketing Agency • Independent Dealer • ItemGrabber Green • The Flight Deal
Copywriting & Content Writing
Article writing; Landing page copywriting; Content strategy
Writing for Asana has been a dream because, well, Asana’s product is a dream. I started out writing highly-optimized articles for SEO (we have +1 million visitors to the site every month), then transitioned to writing landing pages for Asana templates (which garnered 15-25% click-through-rates on average), and writing reports and developing the content strategy for The Work Innovation Lab (a first of it’s kind think-tank that targets senior executives at enterprise businesses).
Kelli already had a successful design and branding business when we started working together. But she knew she could have more. I wrote new copy for Kelli’s site to show new potential customers why working with her is one of the best investments they could make for their business.
Landing page & email copywriting
ConvertKit wanted to target creators in a new and innovative way. So they decided to build out templates customized to their exact personas. I helped them to create a custom email messaging campaign template for different creators (think, a chef trying to launch a cookbook for the first time).
Website landing page copywriting
Customer success storytelling
Website landing page copywriting
Content strategy; Content calendar creation & management; Blog writing; Email marketing
Designed a content calendar of blog post topics geared towards eCommerce & B2B businesses. Wrote SEO posts on topics including sensory marketing, video marketing and overall marketing trends.
Articles for site launch
Kraft Heinz Canada is launching a brand new site, and they needed the articles to go with it. Their goal: to become the next great food and lifestyle website in Canada. I wrote posts on how to select the perfect Italian Summer Wines and how to get into outdoor cooking, among others, for their new site launch.
Content Marketing Strategy Consulting
Motivated Leads, B2B Newsletter Creation & Launch
“Alicia was an absolute pleasure to work with. Not only is she a great communicator, she delivered stellar copy that required little to no tweaking. She was incredibly professional and her copy helped us achieve our business objectives. Since we released the templates Alicia created, we saw a 15% increase in feature usage and a 50% increase in the number of templates used!”
“I had been looking for a copywriter to help take revamping my website copy off of my plate. Connecting with Alicia, I knew right away that she understood conversion-led copywriting. She took the time to understand my brand voice and brand personality which was really important to me. Infusing those two things along with my website goals, she was able to create amazing copy for my website! I can’t recommend Alicia enough!”
-Kelli, Amê Creatives
“We hired Alicia to create content for a new Phoenix landing page and several blog topics with high search volume. She professionally delivered each project on time with quality exceeding our expectations. For the Phoenix landing page we now rank on page 1 of Google for ‘Phoenix maid service’ and our blogs such as ‘Do you tip maid service?’ Are ranking in the top five. We will continue to use her services for content creation!”
- Justin, Modern Maids
“Alicia was a joy to work with — we discussed the project, she asked clarifying questions to ensure that she was helping accomplish the project goals, she was also very willing to make adjustments and provide meaningful suggestions.”
- Jermaine, NYC Councilman Campaign
Authored Articles & Bylines
Lonely Planet, Book Contributor
Epic Runs Of The World